Mercer Bachelor of Business Administration

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Core Curriculum

Mercer Business core courses serve as a foundation in the Bachelor of Business Administration (BBA) program. Business students build off these foundational courses through a major or managed academic path to success (MAPS) in: Accounting, Economics, Finance, International Business, Management and/or Marketing.

Business Core Curriculum (34 hours)

  • ACC 204
  • ACC 205
  • BUS 346
  • BUS 349, IDM 470, or ACC 421
  • BUS 342, BUS 350, ISE 402, ISE 370, or ECN 353
  • ECN 150
  • ECN 151
  • ECN 301, 302, 303, or 353
  • FIN 362
  • MGT 363
  • MKT 361
  • MGT 498
NOTE: ECN 150, 151, ACC 204, and ACC 205 should be completed by the end of students' sophomore year.  Refer to the typical two-year schedule for incoming freshman for more details.
 

Course Descriptions:

ACC 204. Introductory Financial Accounting (3 hours)

NOTE: CSC 125 or INSY 102 is recommended prior to enrolling.
A study of the basic principles and concepts relating to the collection and summarization of accounting information and the understanding, preparation, and use of the income statement, the balance sheet, and the statement of cash flows.

ACC 205. Introductory Managerial Accounting (3 hours)

Prerequisite: ACC 204
An introductory study of the preparation and use of internal accounting information for the planning and controlling of company activities. Topics covered include internal budgeting, cost allocation, and capital budgeting.

BUS 346. The Legal, Ethical, and Regulatory Environment of Business I (3 hours)

Prerequisite: sophomore standing
This course is an introduction to law and the legal system. Topics discussed include the court system, constitutional law, administrative law, contract law, torts, product liability, criminal law, business organizations, agency, and an introduction to the governmental regulations of business. The ethical and social responsibilities of business will be emphasized.

BUS 349. Management Information Systems (3 hours)

Prerequisite: CSC 125 or INSY 115, ACC 204, 205, MKT 361, and MGT 363
A study of management information systems (MIS) and the impact that MIS has on management decision making. The emphasis of this course is on data collection techniques, information flow within an organization, techniques of analysis, and design and implementation of a system.

IDM 470. Management Information Systems I (3-0-3)

Prerequisite: EGR 126 or IST 220; or CSC 125, ACC 205, MKT 361, and MGT 363
Analysis and synthesis of computer-based information systems emphasizing a management approach. Planning, development, implementation, operation, evaluation, and control phases of the MIS life cycle.

ACC 421. Accounting Information Systems (3 hours)

Prerequisites: ACC 331
The course presents an introduction to the study of computer-based accounting systems with a primary focus on basic system documentation and design. Other topics covered include information system applications, internal controls and system security, auditing procedures related to the accounting system, and accounting system applications.

BUS 342. Advanced Statistics for Business and Economics (3 hours)

Prerequisites: ECN 150, 151, MAT 126 (or 320), MAT 141 (or 191), and junior status or permission of instructor
This course is designed to fill the need for a course in business and economic statistics and aims to combine the development of technique with applications to real business and economic analysis. The course assumes a working knowledge of introductory statistics and attempts to work carefully with more advanced statistical and econometric techniques. This course emphasizes applied fundamentals of regression analysis and other statistical techniques rather than theoretical detail.,

BUS 350. Business Quantitative Analysis (3 hours)

Prerequisites: ECN 150; MAT 133 and 126 (or 320 or BUS/MATH 220)
Emphasis will be placed on the practical application of quantitative analysis as it is used in business. Specific topics to be covered include: probability, forecasting, linear regression, linear programming, critical path method, program evaluation and review techniques, decision theory, and related techniques.

ISE 370. Manufacturing Processes (3-0-3)

Prerequisites: EGR 312 or equivalent, C or better in EGR 252 or equivalent. Pre/corequisite: MAE 305L or permission of instructor
Introduction to manufacturing systems. Manufacturing processes: casting, metal cutting, welding and joining processes, and plastic materials and processes. Introduction to geometric dimensioning and tolerancing, metrology and testing, numerical control, and process automation. Integrated laboratory assignments.

ECN 150. Principles of Microeconomics (3 hours)

Prerequisite: mathematics competency or completion of a college mathematics course
A study of the basic tools of economic analysis and the principles necessary to appreciate economic relationships, business behavior, and consumer behavior. Special emphasis will be given to the areas of supply and demand, marginal analysis, and the theory of the firm.

ECN 151. Principles of Macroeconomics (3 hours)

Prerequisite: mathematics competency or completion of a college mathematics course
The study of analysis of national income accounting, income determination theory, money, and monetary policy, fiscal policy, international trade, and the theory of economic growth. Special attention will be given to current economic conditions and trends.

ECN 301. Money, Credit, and Banking (3 hours)

Prerequisites: ECN 160 and junior status or consent of instructor
A functional study of monetary, banking, and credit structures; including a critical examination of monetary theory and policy recommendations.

ECN 302. Intermediate Microeconomic Theory (3 hours)

Prerequisites: ECN 160 and junior status or consent of instructor
A study of price and distribution theory relevant to households, firms, and industries in perfect and imperfect competition. Theories of factor prices and general equilibrium are also examined.

ECN 303. Intermediate Macroeconomic Theory (3 hours)

Prerequisites: ECN 160 and junior status or consent of instructor
A study of the forces determining the level of income, employment, and prices. Monetary theory and theory of economic fluctuations are reviewed, and public policies dealing with level of income and with aggregate economic welfare are examined.

FIN 362. Principles of Finance (3 hours)

Prerequisites: ECN 160, ACC 204, and MAT 133
The course is taught from the viewpoint of a corporate financial manager trying to maximize stockholder wealth. Topics covered include corporate taxation, time- value of money, risk and rates of return, funds flow, working capital management, capital budgeting, cost of capital, and dividend policy. Lecture and problems.

MGT 363. Principles of Management (3 hours)

Prerequisite: sophomore standing
Coordinating of organizational activities through planning, organizing, staffing, executing, and controlling functions.  Behavior theory, delegation, communication, and decision-making.  Lecture, discussion, and cases.

MKT 361: Principles of Marketing (3 hours)

Prerequisite: sophomore standing
Role of the marketing function in planning and implementing objectives of the firm.  Consumer markets, industrial markets, channels of distribution, product and pricing policies, sales forecasting, promotion, and control.

MGT 498. Strategic Management and Business Policy (3 hours)

Prerequisites: ACC 204, 205; BUS 346; ECN 160; FIN 362; MGT 363; MKT 361; and senior standing
The problems of business organizations from the point-of-view of the chief executive officer. Written analysis of in-depth cases that require each student to view decisions in terms of their impact on the total organization. Oral discussion and conceptual skills are also stressed.