Profile

Back to Directory

Steven McClung

Sr. Associate Dean, Professor of Marketing

Steven McClung

Education

B.A., Marshall University
M.A., Marshall University
Ph.D., University of Tennessee

Biography

Dr. Steven McClung has been with Mercer since 2009.  He currently serves as the Senior Associate Dean on the Macon campus and the Vice President of Operations at the Mercer Innovation Center.  His research in the areas of Sports Marketing, Broadcast Advertising, Marketing, and Illegal Digital Downloading have been published in the Journal of Promotion Management, the International Review on Public and Non-Profit Marketing, New Media and Society, and the International Journal of Sports Marketing and Sponsorship. He teaches Marketing Strategy, Consumer Behavior and Foundations of Marketing. He previously was an Associate Professor of Integrated Marketing Communication at Florida State University.

Office Hours

By appointment

Course Information

PBA653C - Consumer Behavior