Mercer Means Business

Textbooks List

Atlanta Campus
Graduate - Flexible MBA and MAcc
Business Course Book Information
Summer 2010 – Session 1 (May 21 – July 15)

BAA 505.A11
Foundations of Micro & Macro Economics
Ho, Howard

Economics: A Contemporary Introduction; McEachern; Cengage Learning; 8e (2009c); ISBN-10: 0324-579-217

BAA 603.A13
Managerial Accounting
Chen, Sean

Managerial Accounting: An Introduction to Concepts, Methods and Uses. Maher; Stickney &Weil; Cengage Learning; 10e (2008c); ISBN-13: 978-0324—639-766; ISBN-10: 0-324-639-767

BA 684.A11
Entrepreneurship
Perkins, Robert

Entrepreneurship; William Bygrave & Andrew Zacharakis; Wiley & Sons; (2007c); SBN-13: 978-0471-75545-6

BAA 515.A12
Foundations of Marketing & Management
Mills, Gerry

Custom Text: Management: Essentials Marketing 1. Art; 2. Cases; Gomez-Mejia; Perrault & McCarthy; Harvard Business Press; McGraw-Hill; Irwin; ISBN: 0390-49719

ACC 640.A12
Advanced International Accounting Topics
Petherbridge, Julie

International Accounting and Multinational Enterprises; Radebaugh, Gray & Black; John Wiley and Sons; 6e; ISBN-13: 978-0471-652-694

BAA 675.A12
International Finance
Tutterow, Roger

International Finance: Theory to Finance; Piet Sercu; Princeton University Press; 1e (2009c); ISBN-13: 978-0691-113-6677

BAA 510.A23
Foundations of Accounting & Finance
Petherbridge, Julie Understanding

Financial Statements; Fraser & Ormiston; Prentice Hall; 9e (2010c); ISBN-13: 978-013-608-6246; ISBN-10: 0131-608-6241

BAA 609.A13
Corporation Finance
Subrahmanyam, Vijaya

Financial Management Theory and Practice; Brigham & Ehrhardt; Cengage Learning; 13e (2011c); ISBN-10: 143-907-8092

BA 662.A13
Direct & E-Marketing
Weber, Michael

Please refer to course syllabus on faculty webpage for details about course material.

BAA 605.A12
Marketing Concepts and Practices
Musonera, Etienne

Marketing Management, 9th Edition; J. Paul Peter & James H. Donnelly; McGraw-Hill; Irwin; 9e (2009c); ISBN-13: 978-007-338-1138; ISBN-10: 007-338-1136

BAA 699.A14
MBA Capstone
Mills, Gerry

Please refer to course syllabus on faculty webpage for details about course material.

ACC 620.A14
Accounting Research
Rubenfield, Allen

Please refer to course syllabus on faculty webpage for details about course material.

Atlanta Campus
Graduate - Day MBA
Business Course Book Information
Summer 2010 – Session II (July 16 – August 13)

BAA 614.A28
Business Communications
Sisk, Faye

Please refer to course syllabus on faculty webpage for details about course material.

AA 615.A29 Team Dynamics
Sisk, Faye

Please refer to course syllabus on faculty webpage for details about course material.

Atlanta Campus
Undergraduate
Business Course Book Information
Summer 2010 – Session 1 (May 21 – July 15)

BUS 346.A12
Legal, Ethical & Regulatory Environment
Blanke, Jordan

Please refer to course syllabus on faculty webpage for details about course material.

ECN 150.A11
Principles of Microeconomics
Patrono, Michael

Economics Today – plus My Econlab & Student Access Kit; Roger LeRoy Miller; Addison-Wesley; 15e (2010c); ISBN-10: 0321-600-215

MGT 382.A11
Production & Operations Management
Mahone, Scott

Operations Management; William J. Stevenson; McGraw-Hill; Irwin; 10e (2009c); ISBN-10: 007-728-4097

BUS 346.A12
Legal, Ethical & Regulatory Environment
Blanke, Jordan

The Legal Environment Today; Miller & Cross; Cengage Learning (South-Western); 6e (2010c); ISBN-10: 0324-599-250

MKT 415.A12
Marketing Research
Musonera, Etienne

Basic Marketing Research, 7th Edition; Gilbert A. Churchill; Tom J. Brown; and Tracy A. Suter; Cengage Learning (South-Western); 7e (2010c); ISBN-13: 978-143-904-1390; ISBN-10: 143-904-1393

ACC 377.A13
Cost Accounting
Garrison, David

Principles of Cost Accounting; Edward J. VanDerbeck; Cengage Learning (South-Western); 15e (2010c); ISBN-13:978-0840-037039

FIN 362.A13
Principles of Finance
Jay, Nancy

Financial Management, Principles and Applications; Keown; Martin; Petty & Scott; Prentice Hall; 10e (2005c); ISBN-10: 013-1450-654

MKT 361.A14
Principles of Marketing
Weber, J. Michael

Marketing; Lamb; Hair & McDaniel; Cengage Learning; 11e (2011c); ISBN-10: 14390-39429 MGT 498.A16 Strategic Management & Business Policy Southern, Lloyd Strategic management; Fred R. David; Prentice Hall; 13e (2011c); ISBN-13: 978-013-612-0988

Atlanta Campus
Undergraduate
Business Course Book Information
Summer 2010 – Session II (July 16 – August 13)

MGT 427.A22
Entrepreneurship
Perkins, Robert

Patterns of Entrepreneurship; John Wiley and Sons; 3e (2010c); ISBN-13: 978-047-169-9698 (Paperback)

Douglas County Regional Academic Center
Undergraduate Business Course Book Information
Summer 2010 Session I (May 21 – July 15)

BUS 349.1D1 (M)
Management Information Systems
Rutledge, Arthur

Essentials of Management Information Systems: Managing the Digital Firm. Laudon & Laudon; Prentice Hall; 9e (2011c); ISBN-13: 978-013-611-0996

MGT 433.1D1 (T) Labor-Management Relations
Sisk, Faye

Please refer to course syllabus on faculty webpage for details about course material.

MGT 424.1D1 (W)
Organization Theory
Southern, Lloyd

Organization, Theory, and Design; Richard L. Daft; Cengage Learning/South-Western; 10e (2007c); ISBN-13: 978-0324-598-896

MGT 363.1D1 (R)
Principles of Management
Southern, Lloyd

Management; Richard L. Daft; Cengage Learning (South-Western); 9e (2010c); ISBN-10: 0324-595-840

Douglas County Regional Academic Center
Undergraduate Business Course Book Information
Information Summer 2010 Session 2 (July 16 –August 13)

MKT 442.2D1 (T)
Consumer Behavior
Cutrale, Valerie

Consumer Behavior; Michael R. Solomon; Prentice Hall; 9e (2011c); ISBN-13: 978-0136-110927