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Lane Wakefield

Assistant Professor of Sports Marketing and Analytics

Lane Wakefield


Texas A&M University, Ph.D.
Baylor University, MS
Howard Payne University, BBA


Lane Wakefield came to Mercer from Texas A&M University where he received his doctoral degree in Sport Management. Prior to Texas A&M, he earned his master's degree in Sport Management from Baylor University and his undergraduate degree in Marketing from Howard Payne University. His publications include:
Wakefield, L., & Wakefield, R. (in press).Anxiety and Ephemeral Social Media Use in Negative eWOM Creation. Journal of Interactive Marketing
Wakefield, L., & Wakefield, K. (in press). An Examination of Construal Effects on Price Perceptions in the Advance Selling of Experience Services. Journal of Service Research
Wakefield, L., & Bennett, G. (in press). Sports fan experience: Electronic-Word-of-Mouth in Ephemeral Social Media. Sport Management Review
Jensen, J. A., Wakefield, L., Cobbs, J., & Turner, B. (2015). Forecasting sponsorship costs: Marketing intelligence in the athletic apparel industry. Marketing Intelligence and Planning, 34(2), 281-298

Office Hours

By appointment

Course Information

Sports and Entertainment Marketing

Event Management

Facilities Management

Sports Economics