Dr. Laura Boman

Assistant Professor of Marketing

Education

  • PhD, University of Central Florida
  • MBA, Florida Gulf Coast University
  • BA, Auburn University

Dr. Laura Boman earned her PhD in Business Administration (Marketing) from the University of Central Florida, a Master of Business Administration from Florida Gulf Coast University, and a Bachelor of Arts in Journalism from Auburn University. Prior to joining Mercer University, Dr. Boman worked as a project manager for a publishing and marketing company. Her research interests focus primarily on persuasion, with an emphasis on prosocial behavior and visual perception. Her work has been presented at several national and international consumer behavior conferences, including: Academy of Marketing Science Annual Conference, Behavioral Insights into Business for Social Good Conference, and the Society for Consumer Psychology Annual Conference, among others.

Courses Taught

Principles of Marketing

Specialization

Consumer behavior

Memberships

  • Society for Consumer Psychology
  • Society for Marketing Advances
  • Society of Judgment and Decision Making
  • Academy of Marketing Science
  • American Marketing Association

Awards

  • Graduate Dissertation Completion Fellowship, University of Central Florida, $10,000
  • Harold and Muriel Berkman Charitable Foundation Scholarship, November 2019, $1,000
  • Doctoral Research Support Award, University of Central Florida, Spring 2019, $2,500
  • Graduate Presentation Fellowship, University of Central Florida, 2019-2020, $500
  • Doctoral Consortium Fellow, Academy of Marketing Science, 2019
  • Graduate Presentation Fellowship, University of Central Florida, 2018-2019, $500
  • Doctoral Consortium Fellow, Society for Marketing Advances, 2018
  • Conference Travel Award, University of Central Florida, 2017-2018, $345
  • Doctoral Consortium Fellow, Society for Consumer Psychology, 2018
  • Graduate Presentation Fellowship, University of Central Florida, 2017-2018, $500

Contact Dr. Boman


478.301.2199
boman_lk@mercer.edu

1501 Mercer University Drive
Macon, GA 31207
Stetson Hatcher School of Business, Room 214