Dr. Etienne Musonera

Professor of Marketing


  • PhD, Wayne State University
  • MSIE, Wayne State University
  • MBA, Wayne State University
  • MS, Western Michigan University
  • BBA, Davenport University

Dr. Etienne Musonera is a Professor of Marketing in the Stetson-Hatcher School of Business, where he teaches Marketing in both undergraduate and graduate programs. Prior to that, he was an Assistant Professor of Marketing at Eastern New Mexico University and has taught a variety of marketing and management courses, including Project Management, Business Research, Operations and Production Management, International and Marketing Management. Dr. Musonera is also a William Davidson Institute Faculty Affiliate at the University of Michigan and has taught Marketing in the Goldman & Sachs Women Entrepreneurship Program in Rwanda. He also taught in the Executive MBA program at the School of Finance and Banking (SFB) in Rwanda under the United Nations Development Program (UNDVP). He has also designed and conducted short course training in Project Management, Operations Management, and Quality Management to senior managers and executives in Rwanda.

Dr. Musonera holds a unique Interdisciplinary Doctor of Philosophy (II PhD) in both: (I): Industrial Engineering and (II): International Marketing from Wayne State University. He has a Master of Science in Industrial Engineering from Wayne State University and a Master of Science in Engineering Management from Western Michigan University. He is very active in consulting and offers a unique expertise in Marketing Strategies, Foreign Direct Investment, Decision Risk Analysis, Lean Six Sigma, Business Process Management, Project Engineering Management, Quality Management, and World Class Manufacturing (WCM) Best Strategies and Practices. Dr. Musonera believes that improving conditions that are conducive to Foreign Direct Investment (FDI) will attract World Class Multinational Enterprises and would affect positively a country’s economic growth, learning and absorptive capacity building to survive in a global competitive environment. Dr. Musonera’s research has appeared in the Journal of Global Business Management, the Journal of International Management Studies, the Journal of International Business Research and Practice, International Journal of Business Research Papers, International Journal, Innovative Marketing, International Journal of Arts and Commerce, International Journal of Business and Social Science, and Journal of Marketing Development and Competitiveness.

Dr. Musonera is included in Who’s Who in Finance and Business; Marquis Who’s Who in America, and he is a lifetime Honored Member of the Cambridge Who’s Who Registry of Executives and Professionals.

Dr. Etienne Musonera