Dr. Briana Stenard

Assistant Professor of Management and Entrepreneurship


  • PhD, Strategic Management, Specializing in Entrepreneurship, Georgia Institute of Technology
  • BS, Economics, University of Georgia

After completing her PhD in Strategic Management at Georgia Tech, Dr. Briana Stenard joined the Mercer faculty in 2015. She teaches classes in strategy, innovation, and entrepreneurship. Dr. Stenard has been actively involved in growing the entrepreneurship programming at Mercer, including organizing the annual Elevator Pitch competition and Next Big Idea competition. Her research focuses on the impacts of strategic human capital on the entrepreneurial careers of scientists and engineers. Dr. Stenard’s research has been published in top scholarly journals such as Organization Science, the Journal of Business Venturing Insights, and Small Business Economics. Her work has also been featured in the Harvard Business Review and the London School of Economics Business Review. She has presented her research at top national and international conferences.

Courses Taught

  • MGT 498/BUS 699: Strategic Management
  • MGT 427/BUS 690: Entrepreneurship
  • BUS 625: Innovation Management
  • PBA 655: Business Model Creation
  • BUS 625: Social Entrepreneurship
  • MGT 423: Organizational Behavior
  • MGT 363: Principles of Management


Entrepreneurship and Innovation


  • Academy of Management
  • Southern Management Association
  • Strategic Management Society
  • United States Association for Small Business and Entrepreneurship
  • Venturewell
  • Georgia University Entrepreneurship Initiative

Research Interests

Dr. Stenard’s research agenda lies at the intersection of management and entrepreneurship with a primary focus on the role of human capital in shaping entrepreneurial entry, performance, and exit. She also has a strong research interest in the effects of entrepreneurship on local economic growth.

Recent Publications

  • Higgins, M., Lacombe, D., Stenard, B.S., and Young, A. (2020). “Evaluating the Effects of Small Business Administration Lending on Growth.” Small Business Economics. 1-23.
  • Stenard, B.S. (2020). “Are Transitions to Self-Employment Beneficial?” Journal of Business Venturing Insights. 12: E00131.
  • Stenard, B.S. (2019). “Considering a Job Change? Examine Your Motives First.” London School of Economics Business Review.
  • Stenard, B.S., and Sauermann, H. (2016). “Educational Mismatch, Work Outcomes, and Entry Into Entrepreneurship.” Organizational Science. 27.4: 801-824.
  • Stenard, B.S. (2016). “Scientists Working Outside Their Fields Are More Likely to Become Entrepreneurs.” Harvard Business Review.
  • Stenard, B.S., Thursby, M., and Fuller, A. (2016). “Commercialization Strategies: Cooperation versus Competition.” In G. Libecap (Ed.), Advances in the Study of Entrepreneurship, Innovation, and Economic Growth, Volume 19. Technological Innovation: Generating Economic Results. Emerald Group Publishing Limited. 289-308.


  • 2021, USASBE (United States Association for Small Business and Entrepreneurship) 3E Excellence in Entrepreneurship Exercises Award
  • 2020, WalletHub Expert Panelist for “2020 Best Business Credit Cards With Rewards”
  • 2019, Mercer University Provost Exemplary Merit Award for exemplary research, teaching, and service in Entrepreneurship
  • 2019, Finalist, Gwinnett Chamber of Commerce Moxie Award in the “Women on the Rise” Category
  • 2016, WalletHub Expert Panelist for “2016 Best & Worst Small Cities to Start a Business”
  • 2015, Kauffman Foundation Entrepreneurship Dissertation Fellowship Award Recipient

Contact Dr. Stenard


3001 Mercer University Drive, Atlanta, Georgia 30341
Business & Education Academic Building, Room 205