Marketing

Ever wonder what goes into brand management and how companies successfully connect target audiences with their products or services? Well, there’s no magic trick or easy button that makes this happen. This brand-consumer relationship is the result of work accomplished by skilled marketing professionals who follow industry trends, think and plan strategically, and channel their creativity to drive influential marketing and branding initiatives. If this sounds like the kind of work you want to do, Mercer’s BBA in Marketing program can put you on the path to achieving that goal.

Master the skills embedded in the marketing framework business activities: the 5C's (Customer, Company, Context, Collaborators, and Competitors), STP (Segmentation, Targeting, and Positioning), and the 4P's (Product, Price, Place, and Promotion), all of which are needed to thrive in a crucial business function for any organization, and set yourself apart as a sought-after marketing strategist who delivers results.

 

CURRICULUM

The marketing program provides an opportunity for students to develop and refine the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management, promotion and advertising, consumer behavior and sales, marketing strategy, and marketing research.

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CAREER DEVELOPMENT

Individuals who successfully earn the Bachelor of Business Administration degree with a major in Marketing can go on to work as business professionals in positions including: marketing manager, brand manager, sales manager, market research analyst, or social media analyst.

Ready to take the next step? Schedule your personalized admissions counseling appointment.