Ever wonder what goes into brand management and how companies successfully connect target audiences with their products or services? Well, there’s no magic trick or easy button that makes this happen. This brand-consumer relationship is the result of work accomplished by skilled marketing professionals who follow industry trends, think and plan strategically, and channel their creativity to drive influential marketing and branding initiatives. If this sounds like the kind of work you want to do, Mercer’s Evening BBA in Marketing program can put you on the path to achieving that goal. Master the skills needed to thrive in a crucial business function for any organization, and set yourself apart as a sought-after marketing strategist who delivers results.
The Marketing major provides students with training and foundational knowledge in a variety of content areas including sales, advertising, research, social media management, media planning and customer relations.
Individuals who successfully earn the Bachelor of Business Administration degree with a major in Marketing can go on to work as business professionals in positions including: marketing manager, brand manager, sales manager, market research analyst or social media analyst.