General Business

  • College

    School of Business

  • Degree


  • Location

    Atlanta, Henry County, Online


Tailor your business degree to meet your goals

Mercer University’s Bachelor of Business Administration (BBA) in General Business provides a comprehensive overview of essential business principles that can be tailored to specific personal and professional goals. Students create their own academic track by choosing six upper-level courses in business concentrations, such as accounting, economics, finance, management, and marketing.

The General Business major focuses on broad business knowledge, technical expertise, and management skills required in today’s business world. Rigorous courses and hands-on projects expose students to a wide variety of business disciplines and methodologies.

Designed for busy and working adults

Pursuing a bachelor’s degree at Mercer University while managing other priorities is possible. Many of our students work, take care of families, and study, so we design our classes to meet the needs of busy adults. There are two eight-week terms during the fall and spring semesters, as well as one eight-week and one four-week term available during the summer semester. Mercer admits students to the program five times per year in January, March, May, August, and October.

The BBA in General Business is available in a variety of formats, and students have the flexibility to enroll in a combination of classes:

  • Online: Complete the BBA in General Business completely online.
  • On Campus: Students may take courses at Mercer’s Atlanta and Henry County locations. Students can take two classes per week, meeting one night only, enabling them to comfortably maintain a work-life balance.
  • Blended: Some classes are offered in a blended combination of online and face-to-face meetings.

Pursue a career in the business world

With a deep understanding of business-related disciplines such as accounting, marketing, finance and information systems, many graduates work in various fields of the business industry or pursue careers within the local, state, or federal government. Study in general business can also prepare students to start their own businesses or to pursue an advanced degree. Students who successfully complete the BBA in General Business at Mercer can work in roles such as:

  • Customer Service Manager
  • Entrepreneur
  • Financial Analyst
  • Management Analyst
  • Procurement Manager
  • Retail Store Manager

Learn more about our General Business major

Ready to take the next step?

Select your preferred location to schedule your personalized admissions counseling appointment.

Atlanta Henry County Online


Mercer undergraduate students may be eligible for special admission consideration for a graduate business program through the Special Consideration Program. Students can take advantage of waivers for both the GMAT requirement and the application fee, and enjoy additional benefits, including a 30% tuition benefit toward earning their graduate business degree at Mercer.


Mercer makes the experience for working adults as meaningful as it is for traditional students, and I appreciate that. If you set your mind to earning your degree and are willing to do the work, Mercer will help you get there.

Megan Bryant
General Business, ’17
Private Wealth Advisor, Synovus Bank

Megan Bryant

My Mercer experience has been particularly meaningful in terms of setting realistic goals, managing time efficiently, and expanding my social network.

Carolina Shaw
General Business, ’18
Sales Coordinator, CMPC USA Inc.

Carolina Shaw

Meet the Faculty

Mercer’s School of Business is supported by a talented group of faculty and staff who serve as mentors, coaches, teachers, and experts in their fields. They are committed to equipping their students with the skills to advance in the business world.

Atlanta Commencement

Prepare for Success

Mercer's Center for Career and Professional Development for the School of Business offers personalized support to help you achieve success. Mercer Business alumni can be found working at leading organizations like American International Group, the Atlanta Falcons, AT&T, Bank of America, The Coca-Cola Company, Deloitte, Delta Air Lines, Ernst & Young, the Federal Reserve Bank of Atlanta, GEICO, The Home Depot, Koch Industries, KPMG, PricewaterhouseCoopers, Truist, Turner Broadcasting System, UPS, Verizon Wireless, and others.

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