Program Requirements

Foundations in Major: 21 hours

MKT 415 Marketing Research
MKT 442 Consumer Behavior
MKT 474 Marketing and Digital Analytics
MKT 475 Marketing Management

In addition, students must choose nine additional hours from the following courses: any MKT course numbered 400 or higher, MGT 420 Event Management, or MGT 427 Entrepreneurship. Courses should be selected in consultation with the student’s academic advisor. No more than three credit hours can be earned in special topics or individualized research courses.

Business Core Curriculum: 36 hours

ECN 150 Principles of Microeconomics
ECN 151 Principles of Macroeconomics
ACC 204 Introductory Financial Accounting
ACC 205 Introductory Managerial Accounting
BUS 346 The Legal, Ethical, and Regulatory Environment of Business I
BUS 349 Management Information Systems
BUS 350 Business Quantitative Analysis
MKT 361 Principles of Marketing
FIN 362 Principles of Finance
MGT 363 Principles of Management
MGT 382 Production/Operations Management
MGT 498 Strategic Management and Business Policy

Major requirements: 21 hours

Business core requirements: 36 hours

General education requirements: 48 hours

Electives: 15 hours

Total degree requirements: 120 hours