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    School of Business

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Provide solutions that create value

Mercer’s Bachelor of Business Administration in Marketing provides students with the knowledge to create value for a company and its target customers by bringing buyers and sellers together through branding, positioning, and communication. Through rigorous coursework and real-world experience, students are equipped with a breadth of knowledge to succeed in the professional marketing world.

Gain experience

Students studying marketing at Mercer will expand upon basic and fundamental marketing principles to research customer needs and trends, communicate with potential customers, and provide services that enhance value.

Launch your career

Individuals who successfully earn a Bachelor of Business Administration degree with a major in Marketing go on to work as business professionals in areas such as: customer relations, media planning, research, sales and advertising, and social media. With a Marketing degree from Mercer University, students will be on the path to be successful in positions such as:

  • Account Manager
  • Accounting Executive
  • District Sales Manager
  • Marketing Manager
  • Marketing Specialist

Recent Mercer Marketing graduates are in careers with:

  • Chick-fil-A Corporate
  • The Coca-Cola Company
  • Google
  • Macy’s Incorporated – New York
  • Ogilvy & Mather – Atlanta
  • State Farm

Learn more about our Marketing major


Mercer undergraduate students may be eligible for special admission consideration for a graduate business program through the Special Consideration Program. Students can take advantage of waivers for both the GMAT requirement and the application fee, and enjoy additional benefits, including a Double Bear Scholarship toward earning their graduate business degree at Mercer. Learn More

During my time at Mercer, I was able to learn the fundamentals of the marketing industry, while also cultivating a strong network that boosted my career both before and after graduation.

CJ Cook
Marketing, '13
Marketing Analyst, Ogilvy & Mather

Beyond classroom knowledge, Mercer provided me with real-life experience. We were encouraged to complete several internships. These proved to be invaluable as I began my career - both in building my resume and in preparing me for the workplace.

Jordan Locke
Marketing, '12
Communications Manager, Allianz

My business classes weren’t only focused on one specific discipline, but looked to bridge concepts between marketing, management, accounting, etc. We were taught to think bigger because business decisions don’t happen in a vacuum. You need to think holistically.

Lauren Elder Hyatt
Marketing, '05 | MBA, '07
Marketing Director, American Cancer Society

I have loved every second of my experience at Mercer University! Mercer’s Stetson-Hatcher School of Business has given me the education and experience I need to feel confident going out into the professional world.

Alexis Quarcoo
Marketing, ‘21

Mercer’s School of Business has helped expand my knowledge across two disciplines and prepare me for the real world. Not only have I acquired factual knowledge on business studies, but also the soft skills needed to be successful in my future career path.

Kylie Keeling
Finance and Marketing, ‘20


Meet the Faculty

Mercer’s School of Business is supported by a talented group of faculty and staff who serve as mentors, coaches, teachers, and experts in their fields. They are committed to equipping the next generation of business leaders in the classroom and beyond.

Visit Mercer

Websites and brochures never tell the whole story. You can browse photos online, but it's the undeniable spirit of Bear Territory that captivates you when you visit Mercer.