Marketing

  • College

    School of Business

  • Degree

    BBA

  • Location

    Atlanta, Henry County, Online

  • APPLY NOW

Deliver results as a marketing professional

Mercer University’s Bachelor of Business Administration (BBA) in Marketing provides students with the opportunity to develop and refine the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management, promotion and advertising, consumer behavior and sales, marketing strategy, and marketing research.

Students master the skills embedded in the marketing framework: the 5C’s (Customer, Company, Context, Collaborators, and Competitors), STP (Segmentation, Targeting, and Positioning), and the 4P’s (Product, Price, Place, and Promotion).

Designed for busy and working adults

We understand managing many personal and professional responsibilities, so we design classes with that in mind. Students can pursue the BBA in Marketing at Mercer’s Atlanta and Henry County locations, fully online, or through a blended combination of online and in-person classes.

There are two eight-week terms during the fall and spring semesters, as well as one eight-week and one four-week term during the summer semester. Mercer admits students to the program in five convenient start terms: January, March, May, August, and October.

Think strategically in the marketing field

Individuals who successfully earn Mercer’s BBA in Marketing are prepared to work as business professionals in positions such as:

  • Brand Manager
  • Market Research Analyst
  • Marketing Manager
  • Sales Manager
  • Social Media Analyst

Learn more about our Marketing major

Ready to take the next step?

Select your preferred location to schedule your personalized admissions counseling appointment.

Atlanta Henry County Online

SPECIAL CONSIDERATION PROGRAM

Mercer undergraduate students may be eligible for special admission consideration for a graduate business program through the Special Consideration Program. Students can take advantage of waivers for both the GMAT requirement and the application fee, and enjoy additional benefits, including a 30% tuition benefit toward earning their graduate business degree at Mercer. Learn More

Marketing is the heart of every successful business, plays an important role in society, and is vital to business profits and growth. No business can survive without marketing.

Dr. Etienne Musonera
Associate Professor of Marketing, Mercer University

Dr. Etienne Musonera
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Meet the Faculty

Mercer’s School of Business is supported by a talented group of faculty and staff who serve as mentors, coaches, teachers, and experts in their fields. They are committed to equipping their students with the skills to advance in the business world.

Atlanta Commencement
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Prepare for Success

Our Office of Career Management Services offers personalized support to help you achieve success. Mercer Business alumni can be found working at leading organizations like AIG Financial Network, Atlanta Falcons, AT&T, Bank of America, The Coca-Cola Company, Deloitte, Delta Airlines, Ernst & Young, LLP, The Federal Reserve Bank of Atlanta, GEICO, Koch Industries, The Home Depot, Truist, Turner Broadcasting, UPS, Verizon Wireless, and others.

Visit Mercer

Visit Mercer

Plan your visit to one of our locations and experience the Mercer difference.