School of Business
Atlanta, Henry County, Online
Deliver results as a marketing professional
Mercer University’s Bachelor of Business Administration (BBA) in Marketing provides students with the opportunity to develop and refine the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management, promotion and advertising, consumer behavior and sales, marketing strategy, and marketing research.
Students master the skills embedded in the marketing framework: the 5C’s (Customer, Company, Context, Collaborators, and Competitors), STP (Segmentation, Targeting, and Positioning), and the 4P’s (Product, Price, Place, and Promotion).
Designed for busy and working adults
We understand managing many personal and professional responsibilities, so we design classes with that in mind. Students can pursue the BBA in Marketing at Mercer’s Atlanta and Henry County locations, fully online, or through a blended combination of online and in-person classes.
There are two eight-week terms during the fall and spring semesters, as well as one eight-week and one four-week term during the summer semester. Mercer admits students to the program in five convenient start terms: January, March, May, August, and October.
Think strategically in the marketing field
Individuals who successfully earn Mercer’s BBA in Marketing are prepared to work as business professionals in positions such as:
- Brand Manager
- Market Research Analyst
- Marketing Manager
- Sales Manager
- Social Media Analyst
Learn more about our Marketing major
- Program Requirements
- Course Descriptions
- Tuition and Aid
- Transferring Credits
- Meet the Faculty
Ready to take the next step?
Select your preferred location to schedule your personalized admissions counseling appointment.