Sports Marketing and Analytics
School of Business
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Benefit from a competitive edge
The Sports Marketing and Analytics major at Mercer University provides students with a solid business education with a focus on professional sports. Mercer University’s Stetson-Hatcher School of Business is the only business school in Georgia specializing in sports careers.
Students are equipped with the skills and business background needed to pursue careers within or related to college and professional sports organizations. Through participation in clubs, student organizations, and networking opportunities, students are prepared to succeed in professional sports marketing after graduation.
Launch your career
Earning a respected Sports Marketing and Analytics degree from Mercer University will give you the edge that you need to stand out in the job market. As a Sports Marketing and Analytics major, students will take specialized business courses to prepare for interviews with professional teams and other sports industry organizations in the areas of:
- Community Relations
- Event Management
- Facility Operations
- Sponsorship Sales and Activation
- Ticket Sales