Sports Marketing and Analytics
School of Business
Score your dream career with Mercer’s Sports Marketing and Analytics major
When you earn a Bachelor of Business Administration (BBA) in Sports Marketing and Analytics from Mercer University, you gain the skills to excel in many exciting entry-level sports marketing jobs. From community relations and event management to ticket sales and facility operations, there are a variety of jobs in sports marketing.
You will take engaging sports marketing classes taught by faculty who have professional experience as marketers, managers, and business leaders. As a Sports Marketing and Analytics major, you will also immerse yourself in student clubs, organizations, and unique networking opportunities.
Your Sports Marketing and Analytics degree experience
From the industry experience of our faculty to the dedication of our thriving community of sports marketing majors, Mercer equips you for a meaningful career in business.
Learn from professionals
Sports marketing majors at Mercer have access to the Sports Marketing and Analytics Advisory Board—a network of key personnel of prominent teams and sports organizations, including the Atlanta Braves, the Atlanta Falcons, FOX Sports, UGA Athletic Association, and more. Board members also interview sports marketing majors for internships and entry-level sports marketing jobs during the annual Sports Business Combine. They also work with students on class projects, classroom visits, and hosting the Sports Business Club at their location.
Explore sports marketing and analytics degree courses
The business education you will receive in your sports marketing classes goes beyond the classroom. Classes focus on practical applications so you can master the skills and knowledge to succeed in many kinds of jobs in sports marketing and analytics.
Some sports marketing classes include:
- Facilities Management
- Sports and Entertainment Marketing
- Sports Internship
View program requirements for the sports marketing and analytics degree.
Explore course descriptions for sports marketing classes.
Prepare for what’s next with a BBA in Sports Marketing and Analytics
The experiential education in your sports marketing classes will prepare you for a range of graduate programs and entry-level sports marketing jobs. Whether you want to work for a specific team or at a stadium, you will have the expertise and resume to show employers that you are prepared to create and add value to their organization.
Jobs in marketing, promotion, and advertising are expected to grow by 10 percent by 2031, according to the U.S. Bureau of Labor Statistics. That’s a faster growth rate than the average for all other occupations in the country, so now is a great time to earn your BBA in Sports Marketing and Analytics and prepare for jobs in sports marketing and related fields.