Sports Marketing and Analytics

  • College

    School of Business

  • Degree


  • Location



Benefit from a competitive edge

The Sports Marketing and Analytics major at Mercer University provides students with a solid business education with a focus on professional sports. Mercer University’s Stetson-Hatcher School of Business is the only business school in Georgia specializing in sports careers.

Gain experience

Students are equipped with the skills and business background needed to pursue careers within or related to college and professional sports organizations. Through participation in clubs, student organizations, and networking opportunities, students are prepared to succeed in professional sports marketing after graduation.

Launch your career

Earning a respected Sports Marketing and Analytics degree from Mercer University will give you the edge that you need to stand out in the job market. As a Sports Marketing and Analytics major, students will take specialized business courses to prepare for interviews with professional teams and other sports industry organizations in the areas of:

  • Community Relations
  • Event Management
  • Facility Operations
  • Sponsorship Sales and Activation
  • Ticket Sales

Learn more about our Sports Marketing and Analytics major


Mercer undergraduate students may be eligible for special admission consideration for a graduate business program through the Special Consideration Program. Students can take advantage of waivers for both the GMAT requirement and the application fee, and enjoy additional benefits, including a 30% tuition benefit toward earning their graduate business degree at Mercer. Learn More

The variety of classes helped guide me into my passion for sales and, ultimately, led to me getting a foothold with a professional sports team while taking classes as an undergraduate student.

Daniel Quintanilla
Sports Marketing and Analytics, '14
Account Manager, Jacksonville Jaguars

Mercer’s business school is top-tier in every way, offering a 100% internship placement rate, a broad range of rigorous courses, and professors who genuinely invest in the development and success of their students.

Ponch Chantha
Sports Marketing and Analytics, ‘19
Associate, Advertising Systems for the PGA Tour

I chose to major in Sports Marketing and Analytics at Mercer because I love everything sports and I really am interested in being around sports in the business world. The Stetson-Hatcher School of Business has really made learning enjoyable and helped me figure out my passion for the career I want to pursue.

Tanner Hall
Sports Marketing and Analytics, ‘21


Meet the Faculty

Mercer’s School of Business is supported by a talented group of faculty and staff who serve as mentors, coaches, teachers, and experts in their fields. They are committed to equipping the next generation of business leaders in the classroom and beyond.

Visit Mercer

Websites and brochures never tell the whole story. You can browse photos online, but it's the undeniable spirit of Bear Territory that captivates you when you visit Mercer.


Sports Marketing and Analytics

Advisory Board


Students will have access to network with members of the Sports Marketing and Analytics Advisory Board, which is comprised of key personnel of prominent teams and organizations. Board members are committed to interview students for internships and entry-level positions during the annual Sports Business Combine and help develop students through class projects, classroom visits, and hosting the Sports Business Club at their location.