Score your dream career with Mercer’s Sports Marketing and Analytics major
When you earn a Bachelor of Business Administration (BBA) in Sports Marketing and Analytics from Mercer University, you gain the skills to excel in many exciting entry-level sports marketing jobs. From community relations and event management to ticket sales and facility operations, there are a variety of jobs in sports marketing.
You will take engaging sports marketing classes taught by faculty who have professional experience as marketers, managers, and business leaders. As a Sports Marketing and Analytics major, you will also immerse yourself in student clubs, organizations, and unique networking opportunities.
Your Sports Marketing and Analytics degree experience
From the industry experience of our faculty to the dedication of our thriving community of sports marketing majors, Mercer equips you for a meaningful career in business.
Learn from professionals
Sports marketing majors at Mercer have access to the Sports Marketing and Analytics Advisory Board—a network of key personnel of prominent teams and sports organizations, including the Atlanta Braves, the Atlanta Falcons, FOX Sports, UGA Athletic Association, and more. Board members also interview sports marketing majors for internships and entry-level sports marketing jobs during the annual Sports Business Combine. They also work with students on class projects, classroom visits, and hosting the Sports Business Club at their location.
Explore sports marketing and analytics degree courses
The business education you will receive in your sports marketing classes goes beyond the classroom. Classes focus on practical applications so you can master the skills and knowledge to succeed in many kinds of jobs in sports marketing and analytics.
Some sports marketing classes include:
- Facilities Management
- Sports and Entertainment Marketing
- Sports Internship
View program requirements for the sports marketing and analytics degree.
Explore course descriptions for sports marketing classes.
Prepare for what’s next with a BBA in Sports Marketing and Analytics
The experiential education in your sports marketing classes will prepare you for a range of graduate programs and entry-level sports marketing jobs. Whether you want to work for a specific team or at a stadium, you will have the expertise and resume to show employers that you are prepared to create and add value to their organization.
Jobs in marketing, promotion, and advertising are expected to grow by 10 percent by 2031, according to the U.S. Bureau of Labor Statistics. That’s a faster growth rate than the average for all other occupations in the country, so now is a great time to earn your BBA in Sports Marketing and Analytics and prepare for jobs in sports marketing and related fields.
Career data is sourced from Lightcast and O*NET and may include both bachelor’s and master’s degree outcomes. For more detailed data, visit onetonline.org. Current students and alumni can access additional data and resources through Mercer’s Center for Career and Professional Development. Learn more at career.mercer.edu.
Learn more about our Sports Marketing and Analytics major
The variety of classes helped guide me into my passion for sales and, ultimately, led to me getting a foothold with a professional sports team while taking classes as an undergraduate student.
Mercer’s business school is top-tier in every way, offering a 100% internship placement rate, a broad range of rigorous courses, and professors who genuinely invest in the development and success of their students.
I chose to major in Sports Marketing and Analytics at Mercer because I love everything sports and I really am interested in being around sports in the business world. The Stetson-Hatcher School of Business has really made learning enjoyable and helped me figure out my passion for the career I want to pursue.
Learn from Experienced Faculty
Mercer’s School of Business is supported by a talented group of faculty and staff who serve as mentors, coaches, teachers, and experts in their fields. They are committed to equipping the next generation of business leaders in the classroom and beyond.
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Find Your Purpose with Mercer
Start your journey toward earning a BBA in Sports Marketing and Analytics and learn how to apply to Mercer University.
Sports Marketing and Analytics
Advisory Board
Students will have access to network with members of the Sports Marketing and Analytics Advisory Board, which is comprised of key personnel of prominent teams and organizations. Board members are committed to interview students for internships and entry-level positions during the annual Sports Business Combine and help develop students through class projects, classroom visits, and hosting the Sports Business Club at their location.
Advisory Board Members
Todd Achilles – Vice President, Group Vice President, Sponsorships, SunTrust
Joseph Barbarito – Sales Manager, iFly Indoor Skydiving
Jeff Battcher – President, AIM Sports Reputation Management
Danielle Brumbeloe – Account Executive, Membership Services, Atlanta Braves
Jackson Brumbeloe – Operations Analyst, Experience, LLC
Jason Capel – Vice President, Van Wagner Group, LLC
Conrad Cornell – Co-Owner, Press Sports App
Amanda Dinkel – Community Relations Manager, Atlanta Falcons
Rebecca Duensing – Senior Marketing Manager, Professional Bull Riders, Inc.
Brad Fain – Director of Ticket Sales, Brooklyn Nets and Barclays Center
Charlie Farr – Customer Intelligence Consultant, Chick-fil-A Inc.
Michael Farris – Sr. Manager, Consumer Research at Country Music Association (CMA)
Scott Fillmore – Sales Director, ClubCorp
Rolanda Gaines – Director of Marketing and Communications, FOX Sports
South/Southeast/Tennessee/Carolinas
Brian Gerrity – Executive Director, Mercer Athletic Foundation
Eddie Gonzalez – Chief Business Officer and Tournament Director, BB&T Atlanta Open
Ryan Gottlieb – Associate Athletic Director, Sales Strategy and Business Intelligence, Rutgers
University
Jonathan Griffith – President, Studer Entertainment and Retail
Scott Henrichsen – Team President, Atlanta Gladiators
Jeffery Hicks – Technical Coordinator and Camp Coordinator, Michigan State University Volleyball
Shea Jury – Recruiter, Creative Circle, LLC
Kevin Klammer – Manager of Premium Sales, Jacksonville Jaguars
Noah Maier – Political Consultant, Annie Eagen
Krista Massey – Senior Vice President of Marketing Activation and Engagement, SunTrust Bank
Matt McCourtie – General Manager, Ticket Sales, UGA Athletic Association
Nick Mentel – Senior Director of Analytics, Adrenaline Agency
Jake Mullins – Founder and CEO, ProLine Growth Inc.
Barbara Osborne – General Manager, Florence Red Wolves
Warren Parr – Director of Ticket Sales, Atlanta Falcons
Eric Platte – Vice President of Ticket Sales, Atlanta Hawks Basketball Club
Daniel Quintanilla – Account Manager, Ticket Sales, Jacksonville Jaguars
Brandon Raphael – President, Macon Bacon
Keith Roberts – Manager of Ticket Sales, Atlanta United FC
Ross Rotwein – Manager of Ticket Operations and Analytics, El Paso Chihuahuas
Chuck Saulino – Vice President of Corporate Sales, PrimeSport
Kyne Sheehy – Director, Sales, The Aspire Sport Marketing Group LLC
Chandler Short – Assistant Athletic Director and Senior Women’s Administrator, McPherson
College
Richard Thornton – Senior Manager of Ticket Sales, Atlanta Braves
Tyler Vertin – Director of Marketing, Macon Bacon
Brendan Walker – Owner, Elite Basketball Services
Kevin Welch – Director of Digital Strategy, Analytics, & Revenue Integration, University of Georgia
Athletic Association
Ken White – Retired Senior Director of East Region Marketing, The Coca-Cola Company
CJ Wiatr – Senior Director of Ticket Sales and Service, Memphis Grizzlies
FREQUENTLY ASKED QUESTIONS
What sets Sports Marketing and Analytics apart from other sports-related business degrees?
The purpose of the name “Sports Marketing and Analytics” is twofold.
First, it better reflects the job offerings available for graduates. Visit the front office pages of any professional sports team and notice how the largest departments are in sales/marketing. Take the Atlanta Hawks staff as an example. Outside of executives, a quick count of the Hawks front office shows that 69% of jobs (n=118) are in these areas (Corp Partnerships, Revenue Integration, Ticket Sales, Marketing, Analytics). For a look at other organizations, you may also visit teamworkonline.com, which shows available positions by category. The growth area is in analytics. Our advisory board members as well as speakers at conferences for the American Marketing Association and Sports Marketing Association have suggested that data analysts are becoming more valuable and the supply is limited. So much so, we have several members of our advisory board who are recruiting Mercer students as analysts for their sports properties.
Second, students are increasingly attracted to majors that have clear career paths. Prospective students and their parents repeatedly ask what kind of jobs Mercer students are being prepared to pursue. A focused major helps students to select a career path. As for employers, multiple executives on our advisory board have interacted with Sport Management programs at other universities and feel like their programs could do a much better job. Specifically, they cite students’ need for (a) a focused understanding of what will be required of them at their entry-level positions and (b) more focus on application rather than theory. These executives have committed to our advisory board because they believe that students need a sports marketing and analytics curriculum that meets their needs for entry-level employees in the sports industry.
As to other programs, were the programs you researched in business schools? Once again, the top sports programs in business schools do not primarily focus on finance, economics, law, or management. The best ones (in terms of placement and prestige) focus course offerings on where students are being hired – marketing and analytics.Why should I major in Sports Marketing and Analytics?
The unique part of sports business is that being general does not necessarily help. Again, success in the sports industry requires a unique skillset. Those that may be interested in “sports business” careers outside of marketing and analytics still gain as much or more expertise from the Mercer Sports Marketing and Analytics curriculum. For example, students who want to be general managers, sports agents, or event managers will still require knowledge of these subjects. While the application of the material may change from student-to-student and job-to-job, sports marketing and analytics training gives students the best change to succeed. Supplementing the core courses with appropriate electives in other programs (management, mathematics, marketing, law) is highly encouraged.
Do Mercer’s Sports Marketing and Analytics majors learn management, law, or economics?
Sports economics, sports law, and event management are offered as electives. It is more appropriate for each of these to be an elective because there are fewer jobs in these areas. Although the information is interesting and can be helpful for those interested in pursuing a career in academics, Mercer’s Sports Marketing and Analytics program is committed to offering courses that will be applicable for students in the job market. Sports management, although not reflected in the titles of the courses, is definitely included throughout the curriculum as it relates to each subject. Furthermore, Principles of Management and Strategic Management are courses that all majors are required to take in the Stetson-Hatcher School of Business.