Dr. Etienne Musonera

Professor of Marketing

Education

  • Ph.D., Interdisciplinary Doctor of Philosophy, Wayne State University, 2005
    • International Marketing
    • Industrial Engineering
  • MSIE, Wayne State University, 1997
    • Emphasis in Industrial & Manufacturing Engineering
  • MS, Engineering Management, Western Michigan University, 1995
    • Emphasis in Quality and Engineering Management

Dr. Etienne Musonera is a Professor of Marketing in the School of Business, Mercer University (Atlanta, Georgia). He has taught a variety of marketing and management courses including Marketing Strategies & Decision Making; Marketing Research; Consumer Behavior; Marketing Communication and Promotion; International Marketing and Management; Project Management, Business Research, Operations and Production Management. Dr. Musonera was a William Davidson Institute Faculty Affiliate at the University of Michigan, and has taught Marketing in the Goldman & Sachs Women Entrepreneurship Program in Rwanda. He also taught Project Analysis and Design, Project Cycle, Evaluation and Audit in the Executive MBA program at the School of Finance and Banking (SFB) in Rwanda (under United Nations Development Program (UNDVP)). He has designed and conducted short course training in Marketing Strategies, Project Management, and Quality Management. Dr. Musonera holds a unique Interdisciplinary Doctor of Philosophy (II PhD) in both: (I): International Marketing and (II): Industrial Engineering from Wayne State University. He has a Master of Science (MSIE) in Industrial & Manufacturing Engineering from Wayne State University, a Master of Science (MS) in Engineering Management from Western Michigan University.

Dr. Musonera is very active in consulting and offers a unique expertise in Marketing & Business Strategies, Foreign Direct Investment, Decision Risk Analysis, Lean Six Sigma, Business Process Management, Project Engineering Management, Quality Management, and World Class Manufacturing (WCM) Best Strategies and Practices, Supply Chain and Operations Management, Business and Marketing Plans. Dr. Musonera believes that improving conditions that are conducive to Foreign Direct Investment (FDI) will attract World Class Multinational Enterprises and would affect positively a country’s economic growth, learning and absorptive capacity building to survive in a global competitive environment. Dr. Musonera is included in Who’s Who in Finance and Business; Marquis Who’s Who in America, and He is a lifetime Honored Member of the Cambridge Who’s Who Registry of Executives and Professionals. He is a Board Member and President of the Association of international Business Research and Practices (AIBRP). Dr. Musonera has an extensive experience in the manufacturing industry: He worked for General Motors Corporation (GM) and has held several positions such as Manufacturing Quality Systems Engineer (MQSE), Reliability Engineer (RE), and Quality Engineer (QE). He traveled to General Motors’ manufacturing plants across Canada, USA and Mexico overseeing Manufacturing Quality Systems and Project Engineering activities.

Courses Taught

  • Project Management
  • Marketing Strategies for Corporate Success
  • Marketing Analysis
  • International Marketing
  • Marketing Research
  • Marketing Concepts and Practices
  • Consumer Behavior
  • Marketing in Emerging Economies
  • Principles of Marketing
  • Marketing Promotion and Communication
  • International Management & Marketing
  • Quality & Reliability Engineering
  • Operations Research and Optimizations Methods
  • Linear & Non-Linear Programming
  • Deterministic Management
  • Operations & Productions Management
  • Management Science
  • Marketing Decision Making and Marketing Management
  • Probability and Statistics for Engineers

Specializations

  • Industrial Engineering
  • International Marketing

Memberships

  • President, Association of International Business Research and Practices (AIBRP)
  • Member, Project Management Institute (PMI)
  • Member, American Society for Quality (ASQ)
  • Member, Institute for Operations Research and Management Sciences (INFORMS)
  • Member, American Marketing Association (AMA)
  • Member, Academy of International Business (AIB)
  • Member, Academy of Business Research (ABR)
  • Advisory Council, MBAA International
  • Board Member, FARMSTEW International

Professional Interests

  • Marketing and Business Strategies
  • Foreign Direct Investment
  • Decision Risk Analysis
  • Lean Six Sigma
  • Business Process Management
  • Project Engineering Management
  • Quality Management
  • World Class Manufacturing (WCM) Best Strategies and Practices
  • Supply Chain, Logistics, and Operations Management
  • Business and Marketing Plans

Recent Publications

  • Musonera, E [2022], Marketing Strategies in the Fast-Casual Dining Sector and Full-Service Restaurants: Chipotle Mexican Grill Case Analysis. Journal of Marketing Perspectives
  • Musonera, E. [2021], “Strategic Marketing Case Analysis: Starbuks”. Journal of Business and Social Science Review, 2(11), 1-11.
  • Musonera, E. [2021], Papa John’s: A Strategic Marketing Case Analysis in the Pizza Industry. International Journal of Business & Management Studies, Volume 02(Issue no 11: November, 2021), 1-8.
  • Musonera, E., Vokhiwa, Z. [2021],  Rwanda Ambitious Agenda for Improving its Institution Fitness: Taking Risks for Social and Sustainable Development. International Journal of Business and Economic Development, 2(4), 6-17.
  • Musonera, E, [2021], “Merger of Burger King and Tim Hortons: Analysis of Marketing Strategies in the Quick Service Restaurants”, International Journal of Strategic Business Alliances, 6(4), 267-283. https://www.inderscience.com
  • Musonera, E., [2019], “Electric Brand Positioning in the Automotive Industry: Recommendations for Sustainable and Innovative Marketing Strategies”, Journal of Strategic Innovation and Sustainability (ISSN: 1718-2077), Volume 14 (1). With Carol Cagle
  • Musonera, E., [2019], “Marketing Strategies in the Telecommunication Industry and Network Services: A Case Analysis of Wireless Carrier T-Mobile” Journal of Marketing Perspectives, Volume 1, 18-37
  • Musonera, E., [2018], “Instagram: A Photo Sharing Application”, Journal of the International Academy for Case Studies, Volume 24, Issue 4
  • Musonera, E., [2018], “Marketing Strategic Alternatives and Recommendations in the Distilled Spirits Industry-Sky Vodka”, Journal of Business & Economic Policy, Vo. 5, No. 4, December With Anand Pore
  • Musonera, E., [2018], “Marketing Strategies in a Global Competitive Sports Footwear and Apparel Industry-Nike”, Journal of Marketing Strategy (JMS), Vol. 6 Issue 10, October, ISSN: 2347-3770 | Impact Factor: 4.73
  • Musonera, E., [2018], “Analysis of Marketing Strategies in the Social Media: Facebook Case Analysis”, Journal of Marketing Development and Competitiveness, Volume 12(1)-ISSN 2155-2843, p. 10-27, With J. Michael Weber; Impactor Factor: The 2018 h-index is 21.
  • Musonera, E., [2016], “The application of a fuzzy rule-based model to evaluate corporate social responsibility enablers in multinational corporations”, International Journal of Sustainable Strategic Management, Vol. 5, Issue 2; With Salman Kimiagari, Samira Keivanpour and Egide Karuranga

Awards/Recognitions

  • President, Association of International Business Research & Practice
  • Board Member, FARMSTEW International
  • Advisory Council, MBAA International
  • Faculty Advisor, Beta Gamma Sigma (BGS)
  • Marquis Who’s Who in Finance and Business
  • Marquis Who’s Who in America
  • Honored Member of the Cambridge Who’s Who Registry of Executive and Professionals
  • Member for the Honor Society for International Scholars-Phi Beta Delta
  • King Chavez Parks (KCP) Future Faculty Fellowship Award (State of Michigan)

Dr. Etienne Musonera

678.547.6117
musonera_e@mercer.edu

3001 Mercer University Drive, Atlanta, Georgia 30341
Business & Education Academic Building, Room 228