Dr. Tammy Crutchfield

Professor of Marketing

Education

  • PhD, Marketing, University of Alabama
  • MBA, Georgia College
  • BBA, Marketing, Georgia College

Dr. Tammy N. Crutchfield began her career at Mercer in 1998. Dr. Crutchfield believes that the best way to build a marketing student’s confidence in his or her knowledge of the field is to push for excellence in a hands-on learning environment and drive home learning with a challenging real-world project. Mercer University recognized this achievement in classroom instruction by awarding Dr. Crutchfield the Vulcan Innovations in Teaching Award.

Dr. Tammy Crutchfield’s team of marketing students own and fund a Social Brand called Traffick Jam, which was created in 2015. Over the past six years, Dr. Crutchfield and her teams of marketing students have conducted community based research on the incidence of adolescent sex trafficking in central Georgia, developed and funded an anti-trafficking mentoring curriculum that is being implemented in high schools in partnership with the local school system and are currently in the process of expanding the service learning program to other universities. The mission of Traffick Jam is to teach teens how to “drive out” sex trafficking and to mentor them to be all that they are created to be. The team’s research reveals that 11% of high school students in the community know someone who had sold themselves for sex, and 8% know someone who had been forced into selling themselves for sex. To date, close to 500 Mercer students from across the university have taken Traffick Jam service-learning courses and mentored teens or managed the social brand. Mercer students testify to the learning they have gained professionally, morally, and civically. To date, the Traffick Jam service-learning team has mentored 4,000 high school students.

Before pursuing her PhD, Dr. Crutchfield worked in industry for seven years in the fields of production management, distribution, and financial management. She consults with professional service and not-for-profit firms in the areas of marketing research and strategy. She has published in numerous journals including the Journal of Advertising, Journal of Service Research, the Journal of Advertising Research, Journal of Consumer Marketing, the Journal of the Academy of Business Education, Services Marketing Quarterly, Health Marketing Quarterly, and the Journal of Nonprofit and Voluntary Sector Marketing.

Courses Taught

  • MKT 361 Principles of Marketing
  • MKT 415 Marketing Research
  • MKT 475 Marketing Management
  • MKT 420 Professional Selling
  • BAM 620 Seminar in Strategic Marketing
  • CSL 200 Service Learning in Local Communities: Traffick Jam Mentors
  • CSL 200 Service Learning in Local Communities: Traffick Jam Innovation: Behind the BarCode
  • CSL 400 Practicum in Service Learning: Traffick Jam Management

Specialization

  • Small Business Marketing
  • Social Brand Marketing

Memberships/Leadership Positions

  • American Marketing Association
  • Society for Marketing Advances

Professional Interests

  • Social Brand Marketing
  • Relationship Marketing
  • Corporate Shared Value

Recent Publications

  • Eveland, V. B., Crutchfield, T. N., & Rynarzewska, A. I. (2018). Developing a consumer relationship model of corporate social performance. Journal of Consumer Marketing.
  • Crutchfield, T. N. (2017). Critical service learning across two required marketing classes. Journal of Education for Business, 92(8), 371-379.
  • Crutchfield, T. N. & Klamon, K. (2014). Assessing the dimensions and outcomes of an effective teammate. Journal of Education for Business, 89(6), 285-291. (Published with Kim Klamon, an undergraduate marketing student).
  • Crutchfield, T. N. & Morgan, R. M. (2010). Building long-term patient-physician relationships. Health Marketing Quarterly, 27(3), 215-243.

Awards/Recognitions

  • Mercer Vulcan Innovations in Teaching Award
  • Stetson Distinguished Faculty Award
  • Gulf South Outstanding Faculty Contributions to Service-Learning Instruction in Higher Education

Contact Dr. Crutchfield

478.301.5652
crutchfie_tn@mercer.edu

1501 Mercer University Drive
Macon, GA 31207
Stetson Hatcher School of Business, Room 210