Master of Science in Business Analytics

shannon coburn msba

Data analytics for business professionals.

Companies are seeking highly skilled individuals who have a knack for thinking analytically and have mastered the ability to convert data into information that will guide decision-making. If this sounds like the career path for you, we’ve got the tools you need to take purposeful steps toward establishing yourself as a valuable leader in the business world.

Mercer University’s Master of Science in Business Analytics program is designed for the detail-oriented problem solver seeking to pursue or advance their career in the growing field of business analytics. This degree program combines business education with data retrieval, analysis, and presentation skills that prepare students to analyze, synthesize, and visually present data effectively in a business setting. Background knowledge or experience in business analytics is not required.

Prepare for Today’s Workforce
Through Mercer’s Master of Science in Business Analytics program, students are equipped with in-demand skills and knowledge required for success in the industry:

  • Learn to effectively manage and manipulate data for informed decision making
  • Increase understanding of statistics and methodologies including linear regression, cluster analysis, and multiple regression
  • Gain experience using statistical software packages such as STATA, R, and SPSS
  • Develop data visualization skills and present results to others with Tableau and Power BI

The M.S. in Business Analytics is offered on Mercer’s Atlanta campus in two cohort delivery models: a weekday format consisting of on-campus classes that is completed in 16 months, and a weekend format that combines Saturday classes with online meetings that is completed in 15 months.

The Master of Science in Business Analytics curriculum focuses on developing an understanding of the performance of an organization through data analytics and statistical methods. Culmination of the program is through a fieldwork experience in which students analyze public or private client data to propose informed solutions to a business problem. Students present their work and findings from their final projects to the clients and program cohort members.

Students learn to become effective analysts through examination of several key topics:

  • Statistical modeling
  • Data management
  • Visualization
  • Data mining
  • Optimization
  • Social media analytics
  • Fact-based management to drive decision-making

View Master of Science in Business Analytics Program Plan >

Students enrolled in the Master of Science in Business Analytics program understand the need to interpret and analyze data to inform business strategy and drive key workplace decisions. A structured curriculum and options for a weekday or weekend program format enable students to pursue the degree on their terms.

At Mercer, we pride ourselves on supporting our students to achieve success and meaningful outcomes. The Office of Career Management Services prepares students to pursue top job opportunities by providing individual career coaching, workshops to develop a professional brand, networking opportunities with industry experts, and more.

Mercer’s M.S. in Business Analytics degree program provides students the opportunity to enhance skills within their current positions or use the degree to launch a career in business analytics. Recent graduates have successfully applied their newly acquired knowledge and advanced within their careers.

Upon completion of the program, graduates can go on to work as business professionals in a variety of positions including: credit analyst, data scientist, quantitative marketing analyst, project developer, risk manager, healthcare data analyst, pricing strategy analyst, social media strategist, and more.

This program is STEM eligible.

Applicants for the Master of Science in Business Analytics program must hold a bachelor’s degree with a qualifying grade point average from a regionally accredited institution; a major in business is not required.

The weekday format of the Master of Science in Business Analytics enrolls students twice per year in January and August. The next session starts January 7, 2021.

The weekend format of the Master of Science in Business Analytics enrolls students once per year in January. The next session starts January 7, 2021.

Priority Application Deadline

Weekday Format
Fall I (August) March 15
Spring I (January) October 15

Weekend Format
Spring I (January) October 15

Applicants may still apply after the priority deadline and will be admitted on a rolling basis prior to the start of the term.

For more information about program admission, contact our Office of Admissions at 678.547.6300 or

Application Checklist
Submit all of the following items to complete your application to the program:

  • Stetson-Hatcher School of Business Application for Admission
    Begin application now >
  • $50 Non-refundable Application Fee ($100 for international applicants)
    Submit the required application fee in the form of a check or money order made payable to Mercer University.

  • Official GMAT or GRE Test Score

Applicants must take the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE) and achieve a qualifying score. Applicants holding a graduate degree from a regionally accredited college or university or an equivalent international graduate degree may waive the GMAT requirement. Unofficial copies of the score report may be included with the application for initial review and evaluation, but an official score report will be required for applicants who are offered admission.

  • Transcripts from All Previously Attended Institutions

Submit an official transcript from each college or university previously attended. Former Mercer University students are not required to request a Mercer University transcript. You may submit official copies by:

1. Email to:

2. Mail to: the address below

Note: Due to COVID-19, we prefer that you submit your transcripts electronically, if possible. 

Submit all application supporting materials to:
Mercer University
Stetson-Hatcher School of Business
Office of Admissions
3001 Mercer University Drive
Atlanta, GA 30341

Admission decisions cannot be made until all application materials have been received. International students have additional requirements.

For more information about program admission, contact our Office of Admissions at 678.547.6300 or

M.S. in Business Analytics $885 $2,655 $5,310 $7,965

Additional Program Costs and Benefits

  • All students are charged a technology fee.
  • Campus parking is free.
  • Students enrolled in an online program enjoy full access to campus facilities, including computer labs, library, fitness center and indoor Olympic pool.

Financial Planning
Students enrolling in the M.S. in Business Analytics can take advantage of federal and/or private loan programs to assist with covering the costs of tuition. Mercer University’s Office of Student Financial Planning is equipped to provide up-to-date information on financial assistance available to graduate students via federal loan programs.

678.547.6444 | |, the official website of the GMAT, offers additional resources related to financing your degree.

Non-U.S. citizens or students who graduated from a non-U.S. university must also complete the following requirements to be evaluated for admission:

  • Evaluation of Foreign Credentials

    Applicants who completed all or part of their education abroad are required to have their foreign educational credentials evaluated by an independent evaluation service. This evaluation must be completed by an approved  NACES evaluator or Lisano International. We recommend using Josef Silny or World Education Services.

    Professional transcript evaluations of college or university transcripts must include a course-by-course evaluation with GPA calculation.

    We must have an original document provided by the evaluation service sent directly to Mercer University. Transcripts from any U.S. College attended must also be provided.

    For further information,  please contact: or 678.547.6300.

  • Official Translations
    Documents submitted in a language other than English must be accompanied by official translations.
  • Proof of English Proficiency

Applicants whose native language is not English (identified by the U.S. Department of State Bureau of Public Affairs) must provide evidence of English language proficiency. The English proficiency requirement may be fulfilled by submitting one of the following: a TOEFL or IELTS test score no more than two years old. Mercer's School of Business also now accepts the Duolingo English Test as proof of English proficiency.

Unofficial copies of the score report may be submitted for initial application review and evaluation. An official score report is required upon admission. For TOEFL/IELTS scores, use institution code 5025 to submit official reports.

Exception: A TOEFL/IELTS/Duolingo score is not required of international applicants who have attended another U.S. institution and completed freshman English Composition I and II with a grade of "C" or higher.


This program is STEM eligible.