Deliver results as a marketing professional
Mercer University’s Bachelor of Business Administration (BBA) in Marketing provides students with the opportunity to develop and refine the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management, promotion and advertising, consumer behavior and sales, marketing strategy, and marketing research.
Students master the skills embedded in the marketing framework: the 5C’s (Customer, Company, Context, Collaborators, and Competitors), STP (Segmentation, Targeting, and Positioning), and the 4P’s (Product, Price, Place, and Promotion).
Designed for busy and working adults
We understand managing many personal and professional responsibilities, so we design classes with that in mind. Students can pursue the BBA in Marketing at Mercer’s Atlanta and Henry County locations, fully online, or through a blended combination of online and in-person classes.
There are two eight-week terms during the fall and spring semesters, as well as one eight-week and one four-week term during the summer semester. Mercer admits students to the program in five convenient start terms: January, March, May, August, and October.
Think strategically in the marketing field
Individuals who successfully earn Mercer’s BBA in Marketing are prepared to work as business professionals in positions such as:
- Brand Manager
- Market Research Analyst
- Marketing Manager
- Sales Manager
- Social Media Manager
Learn more about our Marketing major
- Program Requirements
- Course Descriptions
- Admissions
- Tuition and Aid
- Transferring Credits
- Meet the Faculty
Ready to take the next step?
Select your preferred location to schedule your personalized admissions counseling appointment.
Mercer undergraduate students may be eligible for special admission consideration for a graduate business program through the Special Consideration Program. Students can take advantage of waivers for both the GMAT requirement and the application fee, and enjoy additional benefits, including a Double Bear Scholarship toward earning their graduate business degree at Mercer. |
Marketing is the heart of every successful business, plays an important role in society, and is vital to business profits and growth. No business can survive without marketing.
Meet the Faculty
Mercer’s School of Business is supported by a talented group of faculty and staff who serve as mentors, coaches, teachers, and experts in their fields. They are committed to equipping their students with the skills to advance in the business world.
Prepare for Success
Mercer's Center for Career and Professional Development for the School of Business offers personalized support to help you achieve success. Mercer Business alumni can be found working at leading organizations like AIG Financial Network, Atlanta Falcons, AT&T, Bank of America, The Coca-Cola Company, Deloitte, Delta Airlines, Ernst & Young, LLP, The Federal Reserve Bank of Atlanta, GEICO, Koch Industries, The Home Depot, Truist, Turner Broadcasting, UPS, Verizon Wireless, and others.
Visit Mercer
Plan your visit to one of our locations and experience the Mercer difference.