Provide solutions that create value
Mercer’s Bachelor of Business Administration in Marketing provides students with the knowledge to create value for a company and its target customers by bringing buyers and sellers together through branding, positioning, and communication. Through rigorous coursework and real-world experience, students are equipped with a breadth of knowledge to succeed in the professional marketing world.
Gain experience
Students studying marketing at Mercer will expand upon basic and fundamental marketing principles to research customer needs and trends, communicate with potential customers, and provide services that enhance value.
Launch your career
Individuals who successfully earn a Bachelor of Business Administration degree with a major in Marketing go on to work as business professionals in areas such as: customer relations, media planning, research, sales and advertising, and social media. With a Marketing degree from Mercer University, students will be on the path to be successful in a variety of positions.
Recent Mercer Marketing graduates are in careers with:
- Chick-fil-A Corporate
- The Coca-Cola Company
- Macy’s Incorporated – New York
- Ogilvy & Mather – Atlanta
- State Farm
- WGXA-TV
Career data is sourced from Lightcast and O*NET and may include both bachelor’s and master’s degree outcomes. For more detailed data, visit onetonline.org. Current students and alumni can access additional data and resources through Mercer’s Center for Career and Professional Development. Learn more at career.mercer.edu.