General Business

Chris Kiker

Mercer’s General Business major gives students the opportunity to acquire foundational business knowledge while customizing major coursework to fit their interests and align with personal and professional goals. Students will develop the administrative, analytical, decision-making, communication, and computer skills necessary for success in today’s business world, and will supplement these critical skills with expertise gained through their selection of a variety of business courses across relevant fields of study.


The General Business major focuses on broad business knowledge, technical expertise, and management skills required by the modern business environment. Rigorous courses and hands-on projects will expose you to a breadth of business disciplines and methodologies. The curriculum can be customized to support your specific career goals.

View the General Business Program Plan


Individuals who successfully earn the Bachelor of Business Administration degree with a General Business focus can go on to work as professionals in a variety of settings and organizations, positioning themselves as valuable team members who bring unique business insight and perspective to the workplace.